Chapter 8 summary-business ethics Term Paper Example | Topics and Well Written Essays - 1250 words

Chapter 8 summary-business ethics - Term Paper Example Moreover the concepts of business ethics have been successfully illustrated with many of the examples from business world. A person becomes liable to a firm when he signs the contract at the first place when he is employed. A contract that is signed at the time of hiring sets the rule for an employee. The rules must be followed by the employee in any case because it is agreed by both the parties. An employee is liable to reach certain targets in order to get fair remuneration. The clauses of a contract not only includes the framework that is supposed to be followed by an employee but it further includes even the smallest matters such as holding the prospects regarding dresses clearly. There is always a combination of comments and acceptability when it comes to loyalty towards the company from an employee. Some of the writers of business ethics believe that an employee needs to be highly loyal to the company whereas on the other hand it is believed that there is a non acceptance of the fact that loyalty should be exercised to the diminished social life of an employee. It is quite depending upon the nature of the job and what type of the organization would an employee would be working. There are some of the jobs nature that require over times. The need of defending the interest of an employer is far more significant and required than just being loyal to the company. There could be a certain points and instances where the interest of an employee would surely collide with the interest of an employer. In this chapter, the issues between the interest of employee and employer have been referred to conflict of interests. The conflict of interest of could be in terms of employee’s desire of wearing clothes the way he wants, coming late at work or could be a conflict in the attainment of remuneration. The conflicts could be solved for sure but there could be instances where the conflicts would be unacceptable for the company

Franciscan Values in Cardinal Stritch University Essay

Franciscan Values in Cardinal Stritch University - Essay Example Therefore, the Cardinal Stritch University offers a course in Franciscan values that are intended to better human beliefs and actions in the best interest of mankind. The fundamental purpose of delivering this knowledge is to make people love and respect one another. People sharing similar values become affiliated to one another and become united. The multicultural faculty and learners expand the horizons of the university beyond limits. The university offers indiscriminate and unbiased teaching to people belonging to all classes. The values emphasize upon maintaining the environmental health and safety. The Franciscan values discourage violence by resolving interpersonal clashes. Through this course, Cardinal Stritch University becomes home to disabled and socially excluded people where they can acquire similar lifestyle as others. People from all ethnic backgrounds are able to benefit from the course. The university intends to develop increased communication links and hence better understanding between teachers and students. The course aims at addressing issues related to sustainable development and ensuring environmental health and safety by developing and implementing such programs. The course is also intended to play a big role in eliminating inter-racial conflicts and spread love, peace, and harmony between people belonging to different races and cultures. Critiques may argue that learning manners in such a formal programme as that offered by the Cardinal Stritch University is a waste of time and may question the justification of such courses. However, a deep analysis of the course suggests that it is a comprehensive course of Franciscan values and has the potential to bring positive results for the society. The course on Franciscan values offered by the Cardinal Stritch University provides a comprehensive understanding of these values.

Impact of Market Environment on Lays Company

Impact of Market Environment on Lays Company The behavior of organization in their market environment and the significance of the global factors that shape national business activities Papia Hasan Popy Executive Summary This report is based on different types of business information and the issues and constraints within the organization. Name of organization: Lay’s Chapter 1: Introduction Lay’s is a name of a potato chips made from Canadian spuds. The owner of the company is Herman W. Lay. He first started producing potato chips in his machines then he finally shaped potato in chips with flavors. Lay’s was then first snack to be promoted on Television till 1944. Soon it became so popular snacks in all over Canada. And by 1977 Lay’s became the most preferable chip brands and dominating over the market. Due to its flavor and taste Lay’s many people love Lay’s. They basically manufacture and produce different flavors of potato chips and have able to create their brand value. Chapter 2: Background of the Study 2.1: Objective of the study 2.1.1: Broad objective The behaviour of organizations in their market environment. The significance of the global factors that shape national business activities. 2.1.2: Specific objective How market structure determine the pricing and output decision of business The way in which market forces shape organizational responses. How the business and cultural environments shape the behavior of an organization Significance of international trade. The impact of global factors on business organization. The impact of policies of the international trading communities on business organization. 2.2: Methodology 2.2.1: Area of study The current situation of Bangladesh. 2.2.2: Sources of data Website, Outlets, Books, Leaflet and Newsletter. 2.3: Limitations of study Communication gap. Intolerable traffic jam made dilemma. Network failure while working with net. Chapter 3: Analysis and Findings Task 8: (LO 3.1) Explain how market structures determine the pricing and output decision of the organization. Market structure: It depends on the number of buyers and suppliers in order to run a business. Types of market structure: Perfect competition Pure monopoly Monopolistic competition Oligopoly Perfect competition: In this competition there are many buyers and many sellers. The products are alike and entrance and exit is very easy. If the price is increased then consumer will move to another product if the price is extremely high as output depends on buyer’s demand. Lay’s is selling different flavors of potato chips and their competitors are Sun chips, Alooz and Pringles. Pure monopoly: Only one seller who dominate the whole market. They usually charge high price as there is no competitor and spend a lot on branding and R and D. But this is not applicable for Lay’s as there are many competitors are available in the market. Monopolistic competition: There are many sellers but market is dominated by few. Brand loyalty has a competitive advantage and firms are affected by Competitors. Lay’s product is varies in flavors but all products are potato chips and the price is reasonable. The output depends on the demand of the product. Oligopoly: There are many buyers but few sellers. Huge capital needed so entry and exit is very difficult and each seller controls a particular portion of the market. Price and output is affected by competitors. Lay’s does not follow this. Task 9: (LO 3.2) Illustrate (with example) the way in which market forces shape organizational responses. I have chosen Lay’s to describe the shape of market forces. Demand: Willingness to buy a product and depends on desire and affordability. It is affected due to price, income level, substitute product and competition. Elasticity of demand: How elastic the demand is. If price increases then demand decreases and vice-versa. If income level remains unchanged and price increases then demand decreases but if income level increases then demand is stable. Lay’s is an elastic product so they need to keep their price stable because substitute products like Alooz and Sun chips are available in the market and also they are the competitors of Lay’s. If the price of Lay’s increases then customers will switch to Alooz. Supply: The quantity of commodities for sale and depends on profit. It is affected by price of raw materials, technology, technique, labor cost etc. Elasticity of supply: If price increases then supply increases and vice-versa. Lay’s should not take the risk to increase their price. If price increases the sales may decreases as substitute products are available in the market. They should keep the price stable and provide steady supply of products or else they might lose customers and their sales. Task 10: (LO 3.3) Judge how the business and cultural environment shape the behaviour of the organization Business environment consists of factors that affect the business and its activities. There are few factors which affects business environment: Political Factors Legal Factors Economic Factors Social and Cultural Factors etc. But I will focus on cultural and social factors which include: Demographic and Population Household and Families Attitudes to work Religion Nationalism Attitudes to male and female roles Ethics etc. Demographic and Population: The population of Bangladesh is about 18 cores approximately so more labor is available for work and there is also an increase in demand for goods. Lay’s have better opportunity to do business here because of the large population which makes available of labors and buyers. Household and Families: Now a days there are huge number of joint families compared to single families. So buying behavior will be more for joint families. Attitudes to work: The working environment inside the factory of Lay’s is friendly and women are participating there in large numbers. Religion: Most of the people of Bangladesh are Muslims. So Lay’s should supply halal products. Nationalism: In Bangladesh nationalism is less as people are purchasing more imported product then their Country’s product. Attitudes to male and female roles: Now a days both men and women are working together in the same environment. Ethics Lay’s is doing business ethically. Political factors: decision taken by government about the public expenditure and taking taxes. This involves the political stability of a country which favors business. Sometimes government gives grant, subsidy and loans on low interest rates for the development of a business. They maintain the infrastructure of a country thus developing communication links. Enhancing skills of population: Now a days education and training courses are available to make population skilled in their desired field. This will increase the efficiency of labors which will favor business for Lay’s. Task 11: (LO 4.1) Discuss the significance of international trade to the organization International trade: Doing business beyond the boundaries of a country. International trade is important for expansion of business and increasing profit. To acquire resources and to reduce cost international trade is important. It creates an identity in other countries and also get tax advantage. Lay’s is doing international business. Global Business: Lay’s is also doing global business. They have production plants in different countries of the world. Now they want their production plant in Bangladesh. Multinational Company: Lay’s is having their operation across the globe Micro Multi-National Companies: Companies doing business through internet and Lay’s is not doing business through internet. Reasons behind increased growth of International Business Lay’s is a Canadian company doing business globally to get technological advancement, easy and quick communications, creation of trade agreements among countries and Bangladeshi government is more liberal to the companies who want to do business here. Bangladesh is now developing so Foreign Direct investment is very important for us. It creates employment opportunity, GDP growth and exchange of knowledge, technology, technique, culture etc. Lay’s is a foreign company so they are investing money in our country. FDI in Bangladesh FDI in Bangladesh has some opportunities and threats which include: The opportunities are huge markets, availability of labor at low cost, natural resources, low production cost, liberal government and citizens etc. So Lay’s can take advantages in Bangladesh. The threats are political instability of Bangladesh, lack of infrastructural facility, unavailability of some raw materials, lack of skilled human resources and efficient management etc. These factors must be observed by Lay’s before doing business in Bangladesh. Task 12: (LO 4.2) Analyse the impact of Global factors on the organization Import- Goods and service purchased from other country. Export Goods and service sold in other country. Free trade- Allowing people of a country to buy and sale their product as per their want. Exchange rate Price of one country currency in term of other country currency. Protectionism Establishing artificial barrier to discourage foreign trade in order to save the interest of local industry. Barriers to trade are three types. Natural Barriers Tariff barrier Non-tariff barrier Natural barrier- Natural things include distance, language, social system, legal system and culture and government has no control on this barrier. As Lay’s is a multinational company they need good infrastructure like proper distance route to supply their product and service to customer without it Lay’s will not be able to reach their products to customers which results in losing customers. Proper language should be used inside the organization and with the customer in order to maintain good relationship. If employee does not serve with proper language with customers and employee, they will fail to earn customer objective and organization objective too. Tariff barriers It is imposed by government which makes imported goods costly it affect Lay’s a lot because they are multinational company and they import huge amount of product from various countries. If the cost is high they would not able to bring the sufficient amount of products in Bangladesh and it will affect their position in their market place. Due to high cost less product is supplied to customers so tendency of using imported product is affected. It also reduces competition from foreign product. Non-tariff Barriers- It is imposed by government other than tax/duty/Levy. Quota A limit on quantity for certain goods that can be imported. If Lay’s do not import the quantity of product they need for customers demand they would not able to serve people which will have a great impact on. Embargo   Complete ban against importing from exporting to certain country. Lay’s cannot supply their product to those countries where embargo is given. Customer regulation –  Make the entry hand for foreign product. Dumping: Selling product at a very low price to out-perform competitor in order to capture new market. This is resist by Anti-Dumping law set by government to protect local industries. Task 13: (LO 4.3) Evaluate the impact of policies of international trading communities on the organization. International trading creates international links among countries which is good for business. International Trading Communities include SAARC, G8, BIMSTEC etc. If Bangladesh did not take part in the international trading communities it will affect Bangladesh and Lay’s will not be able to do business. There will be no free trade among the member of the countries. The tax duties will be high and the product price will be also high as a result there will be less demand and supply of international products, which will affect Lay’s. Protectionism will be greater. Exchange of raw materials will be less.so there will be less production of Lay’s which will create bad impact in the society. Exchange of culture and values will be hampered. It will mainly affect Bangladesh as they will lose their neighbour as well as their helping opportunity. Task 14: Give a decision whether business environment of Bangladesh is favourable for starting the operation/ manufacturing plant/ showroom/ branches of the organization or not. Give proper justification behind your decision. Do you have any recommendation regarding these issues? Lay’s can start their operations in Bangladesh because potatoes are produced in Bangladesh in large quantities. They can get labors at low cost and tax advantage as Bangladesh government is liberal to foreign investors. They can increase their sales and their brand name in Bangladesh and the political situation is stable now. I would like to suggest some recommendation to Lay’s before operating in Bangladesh. Chapter 4: Recommendation As many substitutes are available in the market so they must focus on quality. They must focus on price because Alooz is charging Tk 15 for each while Lay’s is charging Tk.30 for each mini pack. If they do not decrease their price they must provide superior quality product to create their brand image. They also must focus on their pacaging so that it looks attarctive so that customer get influenced. They must go for horse cart rally to make people aware about their product. They must offer some short term incentives to promote their product. Such as givng gifts for children. Chapter 5: Conclusion Lay’s is undoubtedly an established organization that emphasize on maintaining quality product and use endorsement in advertisement for their promotion. Although there are many difficulties, Lay’s has very good brand image and customer acceptance for best quality product. They are going for continuous survey for the development of their products and service. References 1. Lays. 1944. Lays ® Potato Chips | Simply Made. Simply Good. (TM). [ONLINE] Available at: http://www.lays.ca/#/simplygood/. [Accessed 15 March 14]. Bibliography: Diary writing Lecture given by Kashfiya mam

Irish Potato Famine Essay -- essays research papers

In the early 1800s life in Ireland wasn’t easy, Irish citizens got by day to day by farming and relying on the potato. The potato was their main source of food and money. With out the potato the Irish would have nothing. No one was prepared for what was about to happen in 1845, the beginning of the Great Irish Potato Famine.   Ã‚  Ã‚  Ã‚  Ã‚  The Irish Potato Famine was the worst tragedy in the history of Ireland. The outcome of the famine would result in hundreds of thousands dead, an failure of the economy in Ireland, and millions of emigrants forced to leave their home and country just to try to survive. The famine would effect countries other than Ireland as well. Some of these countries included England, America, Canada, and Australia.   Ã‚  Ã‚  Ã‚  Ã‚  The next five years, almost all Irish citizens, would have the hardest struggle that they would ever face. It would tear families apart, destroy peoples lives, and cause large financial losses to landowners.   Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚   In the early to mid 1800s Ireland was a very poor and difficult place to live. Most of the land was owned by landowners that lived in England and rented their land out to Irish citizens. The owners had almost no interest in their land and property in Ireland. They only cared about getting their money from their renters. The rents were overpriced and living costs in Ireland were also extremely high. The living conditions for the renters in Ireland were horrible, with one-room houses that were expected to shelter whole families. Another problem with the country was that over 70% of the population was illiterate.   Ã‚  Ã‚  Ã‚  Ã‚  The renters would use their land to farm potatoes because they were cheap, easy to grow, full of vitamins, and you could grow a lot in a small area and in poor farming conditions. The whole country relied on the crop of potatoes as their source of food and income.   Ã‚  Ã‚  Ã‚  Ã‚  In the mid 1800s there were many seasons that produced poor crops, and in some cases no potatoes at all. These seasons were taken lightly, and just thought to be bad crop seasons. After these bad seasons, farmers became upset and began to grow poorer quality potatoes known as ‘Lumper potatoes’ or ‘Horse potatoes’ instead of the stronger healthier potatoes. ... ...money to their family so that they could escape Ireland and start a new life in America. Those whose lives became bad and worsened by the immigration were too ashamed to talk to their family and discontinued contact with family back in Ireland.   Ã‚  Ã‚  Ã‚  Ã‚  In conclusion the potato famine effected not only those who lived in Ireland, but those in America too. The people that survived the crisis eventually returned their lives back to normal and were not physically harmed but rather emotionally scared with memories of wondering how much longer they were going to live. Also they remembered the whole scene with dead bodies every where and villages of which every resident was sickened and dying.   Ã‚  Ã‚  Ã‚  Ã‚  The Americans were effected by this epidemic with the introduction of many diseases introduced to their country. Especially those in the New England area of the country, where most of the immigrants arrived who had seen how the famine over seas had such an impact on millions of people’s lives.   Ã‚  Ã‚  Ã‚  Ã‚  Over all many lives were lost, many lives changed, all due to the only crop that the Irish relied on†¦the potato.

Batman Beggins Essay

Jorge Mastache ENG4U Batman Begins essay Fear is one of the strongest emotions amongst human feelings, it is strong enough that people chose to do actions based on fear. One of the main themes in Batman Begins is fear, much of the plot is driven by fear, and the movie shows and explores fear in order to show how it affects people’s lives. It also shows how a person can be swallow by fear when you cannot control your emotions. The mastery of the control of fear is what truly liberates a human being because without fear people can truly do anything they desire.Two opposite effects of fear confront each other in Batman begins, the one driven by Batman against the one from Ra’s al Ghul, these characters experience fear during their lives, that fear was imposed by similar sources; Criminal Underground. Batman lost his parents to a criminal and it is implied that Ra’s did as well. The ke is in the difference between their targets. While Batman utilizes his fear to save the innocent from those criminals, Ra’s utilizes his to attempt to destroy those criminals and the ability to produce more criminals.This difference says something about the level of control that each of them has over their fears. Batman has enough control over his fear to retain a sense of rationality, distinguishing who is the enemy and who is the innocent. He even has a code of no murder anybody, that’s what sets him apart from that criminal underworld and ensure that he truly is making a difference. Ra’s, on the other hand, cannot distinguish the good from the bad.His fear drives him to attempt destroying the entire Gothan city, a completely irrational judgment call fueled by an extreme desire to ensure justice. Extremism is born from fear, and Ra’s is different than Batman in that he doesn’t control his fear, his fear controls him. Another way fear is shown in this movie is through the drug that Scarecrow administers to bring out peopleâ€⠄¢s deepest fears. Not even Batman is immune to this fear, despite his control over it. Even though people control their fears to some degrees, everybody still fears something, nobody is fearless.Fear breeds violence, and violence is what destroys societies. Revolution or anarchy, both fear apart the political structure because violence threatens the safety of the populace and the political structure is supposed to ensure that safety of the populace and the political structure is supposed to ensure that safety. The fear drug is a way to examine what would happen if fear and panic completely overtook a populace, and the movie argues that it would completely destabilize and destroy a society.Batman Begins takes the notion of fear and does a fantastic job showing how it would affect people on a small and large scale. On a small scale, it can take a person and completely twist their motivation. On a larger scale, it’s a far more effective, taking entire societies and civilization s and reducing them to nothing. Ra’s is fueled by fear, but we’ll soon see that not all villans share the same motivation. Some men are far less sympathetic than Ra’s. Some men just want to watch the world Burn.

Filipino Psychology Essay

Arts in the Philippines started even before the colonization of the country. It has different fields and expressions which are mostly religious. In any way, these native arts are on the verge of being lost now since the masses are all focused on foreign cultures forgetting their own. Painting Filipino painting as a whole can be seen as an amalgamation of many cultural influences, though it tends to be more Western in its current form with Eastern roots. Early Filipino painting can be found in red slip (clay mixed with water) designs embellished on the ritual pottery of the Philippines such as the acclaimed Manunggul Jar. Evidence of Philippine pottery-making dated as early as 6000 BC has been found in Sanga-sanga Cave, Sulu and Laurente Cave, Cagayan. It has been proven that by 5000 BC, the making of pottery was practiced throughout the country. Early Filipinos started making pottery before their Cambodian neighbors and at about the same time as the Thais as part of what appears to be a widespread Ice Age development of pottery technology. Further evidences of painting are manifested in the tattoo tradition of early Filipinos, whom the Portuguese explorer referred to as Pintados or the ‘Painted People’ of the Visayas. Various designs referencing flora and fauna with heavenly bodies decorate their bodies in various colored pigmentation. Perhaps, some of the most elaborate painting done by early Filipinos that survive to the present day can be manifested among the arts and architecture of the Maranao who are well known for the Naga Dragons and the Sarimanok carved and painted in the beautiful Panolong of their Torogan or King’s House. Filipinos began creating paintings in the European tradition during 17th century Spanish period. The earliest of these paintings were Church frescoes, religious imagery from Biblical sources, as well as engravings, sculptures and lithographs featuring Christian icons and European nobility. Most of the paintings and sculptures between the 19th, and 20th century produced a mixture of religious, political, and landscape art works, with qualities of sweetness, dark, and light. Early modernist painters, such as Damian Domingo, were associated with religious and secular paintings. The art of Juan Luna and Felix Hidalgo showed a trend for political statement. Artist such as Fernando Amorsolo used post-modernism to produce paintings that illustrated Philippine culture, nature and harmony. While other artist such as Fernando Zobel used realities and abstract on his work. In early 80s other unique folk artist exists, one of these is Elito Circa as amang pintor, the famous Filipino folk painter. He uses his own hair to make his paintbrushes, and signs his name with his own blood on the right side of his paintings. He developed his own styles without professional training or guidance from masters. Literature The literature of the Philippines illustrates the Prehistory and European colonial legacy of the Philippines, written in both Indigenous and Hispanic writing system. Most of the traditional literatures of the Philippines were written during the Mexican and Spanish period. Philippine literature is written in Spanish, Filipino, Tagalog, English and other native Philippine languages. Some of the well-known Filipino literatures are Noli Me Tangere, El Filibusterismo, Florante at Laura, Ibong Adarna and among others which are still being studied by Filipino students nowadays. Dance Philippine folk dances include the Tinikling and Carinosa. In the southern region of Mindanao, Singkil is a popular dance showcasing the story of a prince and princess in the forest. Bamboo poles are arranged in a tic-tac-toe pattern in which the dancers exploit every position of these clashing poles. Music The early music of the Philippines featured a mixture of Indigenous, Islamic and a variety of Asian sounds that flourished before the European and American colonization in the 16th and 20th centuries. Spanish settlers and Filipinos played a variety of musical instruments, including flutes, guitar, ukelele, violin, trumpets and drums. They performed songs and dances to celebrate festive occasions. By the 21st century, many of the folk songs and dances have remained intact throughout the Philippines. Some of the groups that perform these folk songs and dances are the Bayanihan, Filipinescas, Barangay-Barrio, Hariraya, the Karilagan Ensemble, and groups associated with the guilds of Manila, and Fort Santiago theatres. Many Filipino musicians have raised prominence such as the composer and conductor Antonio J. Molina, the composer Felipe P. de Leon, known for his nationalistic themes and the opera singer Jovita Fuentes. Modern day Philippine music features several styles. Most music genres are contemporary such as Filipino rock, Filipino hip hop and other musical styles. Some are traditional such as Filipino folk music. Architecture The Nipa hut (Bahay Kubo) is the mainstream form of housing. It is characterized by use of simple materials such as bamboo and coconut as the main sources of wood. Cogon grass, Nipa palm leaves and coconut fronds are used as roof thatching. Most primitive homes are built on stilts due to frequent flooding during the rainy season. Regional variations include the use of thicker and denser roof thatching in mountain areas, or longer stilts on coastal areas particularly if the structure is built over water. The architecture of other indigenous peoples may be characterized by angular wooden roofs, bamboo in place of leafy thatching and ornate wooden carvings. The Spaniards introduced stones as housing and building materials. The introduction of Christianity brought European churches, and architecture which subsequently became the center of most towns and cities. Spanish architecture can be found in Intramuros, Vigan, Iloilo, Jaro and other parts of the Philippines. Islamic and other Asian architecture can also be seen depicted on buildings such as mosques and temples. The Coconut Palace is an example of Philippine Architecture. Contemporary architecture has a distinctively Western style although pre-Hispanic housing is still common in rural areas. American style suburban-gated communities are popular in the cities, including Manila, and the surrounding provinces. Cinema The advent of the cinema of the Philippines can be traced back to the early days of filmmaking in 1897 when a Spanish theater owner screened imported moving pictures. The formative years of Philippine cinema, starting from the 1930s, were a time of discovery of film as a new medium of expressing artworks. Scripts and characterizations in films came from popular theater shows and Philippine literature. In the 1940s, Philippine cinema brought the consciousness of reality in its film industry. Nationalistic films became popular, and movie themes consisting primarily of war and heroism and proved to be successful with Philippine audiences. The 1950s saw the first golden age of Philippine cinema, with the emergence of more artistic and mature films, and significant improvement in cinematic techniques among filmmakers. The studio system produced frenetic activity in the Philippine film industry as many films were made annually and several local talents started to gain recognition abroad. Award-winning filmmakers and actors were first introduced during this period. As the decade drew to a close, the studio system monopoly came under siege as a result of labor-management conflicts. By the 1960s, the artistry established in the previous years was in decline. This era can be characterized by rampant commercialism in films. The 1970s and 1980s were considered turbulent years for the Philippine film industry, bringing both positive and negative changes. The films in this period dealt with more serious topics following the Martial law era. In addition, action, western, drama, adult and comedy films developed further in picture quality, sound and writing. The 1980s brought the arrival of alternative or independent cinema in the Philippines. The 1990s saw the emerging popularity of drama, teen-oriented romantic comedy, adult, comedy and action films. The Philippines, being one of Asia’s earliest film industry producers, remains undisputed in terms of the highest level of theater admission in Asia. Over the years, however, the Philippine film industry has registered a steady decline in movie viewership from 131 million in 1996 to 63 million in 2004. From a high production rate of 350 films a year in the 1950s, and 200 films a year during the 1980s, the Philippine film industry production rate declined in 2006 to 2007. The 21st century saw the rebirth of independent filmmaking through the use of digital technology and a number of films have once again earned nationwide recognition and prestige. II. PSYCHOLOGICAL FOUNDATION. The sense of freedom that goes with the realization that psychology need not be imported from the United States of America brought new vigor, new meanings, and new directions for Philippine psychology. An intriguing redefinition of psychology itself is foreseen with the Filipino psychologist’s growing interest in the arts. Imbued with dynamism and a commitment to indigenous Filipino psychology in music and the arts, Felipe de Leon Jr. led the Sikolohiyang Pilipino movement as the fifth president of the association, promoting consciousness in people’s arts. De Leon distinguishes people’s art from specialist art. The first includes traditional, indigenous, ethnic and folk art. To be sure, people’s art exist everywhere in the country, especially among our rural and urban populations whose education is more or less synonymous with the life process in the community rather than with the artificially structured, essentially theoretical, mental learning that occurs in a formal setting such as a school. It is an art integrated in myriad ways, with everyday concerns, interests, functions and activities. Specialist art on the other hand, is a product of the individuals who received formal schooling and training in liberal arts, fine arts, literature, music, dance, drama or film in schools. Folk art reflects the concept of kapwa and is a rich source for understanding the Filipino worldview. The openness, as well as the present gradual development of mass-based artists whose aesthetic interests lie in depicting the peeks, depths, hardships and aspirations of contemporary Filipino life undoubtedly touch on pakikiisa, the highest level of kapwa psychology. Delineating the Filipino psychology and worldview is a contribution towards liberation—by not simply describing the Filipino outlook as seen in his arts, in his behavior and culture, but in moving him to action on the basis of his own worldview and on his own terms. The surge of interest in the arts changes the self-image of the Filipino psychologists themselves and, perhaps, even their identity. After all, it can be argued that psychologists must move closer to art not in order to avoid psychology but precisely to approach its very core.